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We evaluate Indian daily-use products using a strict, repeatable methodology. Products that do not meet minimum safety and transparency thresholds are excluded from our listings.
Not a marketplace. Not sponsored rankings. An evaluation-first filter for Indian consumers.
Process-Based Evaluation
Our methodology is rule-based and repeatable. Every product goes through the same evaluation process — no exceptions, no sponsorships.
Full INCI list analysis. Products with hidden ingredients or vague 'Base Q.S.' labels are not listed.
Verification against FSSAI, BIS, and other Indian regulatory standards where applicable.
Claims must match formulation. Products with misleading marketing are excluded from listings.
Long-term safety considerations for products used regularly. No dependency-inducing formulations.
Across Categories
Before You Buy
Labels and marketing can be confusing. These guides help you understand what actually matters when evaluating products like shampoos and sunscreens.
This common claim doesn't mean what most consumers think. Learn what testing actually involves.
3 min
Common QuestionsA balanced look at preservatives: when they're necessary and when to be cautious.
4 min
CertificationsUnderstanding the scope and limitations of India's food safety certification.
4 min
Our methodology is transparent and repeatable. Learn exactly what we check before a product appears on ChosenWell, or explore our educational content to better understand ingredient labels and certifications.
This methodology applies across all product categories we evaluate.
ChosenWell exists to help Indian consumers navigate product choices using transparent, repeatable evaluation criteria. Products that meet our standards are shown. Products that don't meet standards are excluded.