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Version v1
Content-first evaluation focusing on ingredient safety, efficacy for stated concerns, and long-term health. All products must pass a strict safety gate before being featured.
We evaluate:
We analyze active and inactive ingredients, looking for beneficial compounds and flagging potentially harmful additives.
We verify certifications (FSSAI, USDA Organic, BIS, etc.) and check if products meet established safety standards relevant to India.
We require full INCI disclosure from all brands. No hidden 'Base Q.S.' or vague ingredient labeling is accepted.
We consider price relative to quality, helping you find the best products at every price point.
Products must meet these criteria to be featured on our platform.
Full Ingredient Disclosure
Complete INCI list with no hidden ingredients or vague terms
Valid Certifications
Verified regulatory compliance (FSSAI, BIS, etc.) for Indian market
No Harmful Additives
Free from ingredients flagged by health authorities
Honest Marketing
Claims that match the actual product formulation
Clear Pricing
Transparent pricing with no hidden costs
Our evaluation framework is applied consistently across different product categories, with category-specific considerations for ingredients, safety, and efficacy.
Browse our curated collection of health products, all evaluated with this methodology.
This methodology was last updated on January 6, 2026